Whether it’s a completely new brand identity or an existing brand refresh, as part of our brand development strategy we spend time getting to know your business, learning how it works and what makes it special. By talking to your employees and clients we start to uncover what makes your business truly unique.
We research your audience in order to understand what motivates and inspires them, what brand associations would encourage loyalty and brand advocacy. We analyse your competitors, their identities and market positioning to establish what would make your brand persona stand out. By gaining a deep insight we are able to highlight the unique aspects of your business to elevate your corporate identity above and beyond your competition.
Once we have gained a thorough understanding of your business, its current and desired position in the market and what brand associations inspire each group of stakeholders, we analyse the information to develop a strong brand identity and messaging pathway that is unique to your business.
We draft your brand values, mission statement and positioning statement before our designers set to work on sketching logo ideas and creative messaging designed to convey who you are in the most effective and engaging way. Refining these initial designs further on-screen, we begin selecting complementary typefaces, colour schemes and graphics to work alongside the brand logo.